https://www.roads2joya.com/home daily 0.75 2018-07-18 https://www.roads2joya.com/fabrication daily 0.75 2026-07-10 https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/1659373193975-UAL2SYB12QGH8MFRQKMA/653BD16B-886D-47CB-8A04-32F7E5ED914D.jpeg MANUFACTURING https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/48dc7f34-2aff-4d4b-9a05-6d3c0059f203/IMG_6100.jpg MANUFACTURING Hoffman Sofa Walnut and mohair velvet. Design: Bryan O'Sullivan Studio Design realisation, fabrication and upholstery: Roads2Joya https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/4644143c-5d5d-4765-ae37-04ca8bd96ef9/06-peter-haynes-projects-roads2joya-workshop-9374.jpg MANUFACTURING https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/f8b5ee26-61ea-48c2-90a6-9bab3828363f/06-peter-haynes-projects-roads2joya-workshop-9326.jpg MANUFACTURING https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/bd06380b-d209-49a4-b7b9-1205e66d1949/janesofabed.jpg MANUFACTURING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/4c481eb9-3074-496a-951f-522f86f3483f/ottomanamica.jpg MANUFACTURING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/60ab5d31-b576-46a8-a9d1-0bca8d7c3974/06-peter-haynes-projects-roads2joya-workshop-9461.jpg MANUFACTURING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roads2joya.com/about daily 0.75 2026-07-10 https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/0f72346c-5095-47b5-a191-ee145c8fdcad/06-peter-haynes-projects-roads2joya-workshop-9593.jpg ABOUT - WHO WE ARE Roads2Joya is a South London furniture fabrication and upholstery studio established in 2011. We collaborate with interior designers, architects, furniture designers, and private clients to develop, prototype, and realise bespoke upholstered furniture for residential and commercial interiors. Founded by AMUSF-trained upholsterer Ayesha Sowani, with fellow AMUSF upholsterer Stephanie Kinmond joining the studio in 2019, Roads2Joya brings together decades of combined experience in upholstery, furniture fabrication, and design development. We believe exceptional furniture should never compromise on comfort. Every commission is approached with careful consideration of ergonomics, construction, materials, and upholstery, ensuring each piece performs as beautifully as it looks. Our work bridges the gap between design intent and manufacture. Whether working from a concept sketch, technical drawing, or developed CAD model, we carefully select the most appropriate upholstery and fabrication techniques for each commission. Drawing on traditional methods, contemporary construction, or a considered combination of both, we create furniture that responds to the design, intended use, comfort requirements, and longevity of every piece. Alongside bespoke fabrication, Roads2Joya is recognised for specialist shearling upholstery and the sensitive restoration and reupholstery of exceptional furniture, applying the same thoughtful approach to both contemporary commissions and heritage pieces. https://www.roads2joya.com/contact daily 0.75 2026-06-13 https://www.roads2joya.com/residential daily 0.75 2026-07-10 https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/bceae2e4-9e04-4b58-8e05-c13ca6e93732/IMG_1222.jpg Residential https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/83a46df8-a0ad-4e65-a690-589454d7dc16/IMG_6144.jpg Residential - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/a942ca83-4b60-49c0-83d0-319b86980733/IMG_5329.jpeg Residential https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/a4b7c262-c86f-42c8-aa76-0d2a90bd68a6/IMG_7096.jpeg Residential https://www.roads2joya.com/roads2joya daily 1.0 2026-07-10 https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/bba0fe6e-7b13-4a17-bc89-7c050d2723ed/IMG_7764.jpg Home - Make it stand out Spring Chair Iron and Shearling. Design: Bryan O'Sullivan Studio Design realisation, internal frame fabrication and upholstery: Roads2Joya https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/7c050099-b1a3-4d36-a94d-6eb5cf1d43ea/IMG_6384.jpeg Home https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/a311f741-fc46-43c2-bdc8-1a423c6e8588/IMG_6145.jpg Home https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/4c3f3bdd-d890-46b7-8bcf-2ea2d785701b/IMG_4043.jpeg Home https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/714a1928-5394-4490-8cd6-d1c7292dde16/clamchair.jpg Home - Make it stand out Clam Chair Walnut and mohair velvet. Design: Dagmar Furniture Design realisation & upholstery: Roads2Joya https://www.roads2joya.com/new-page-1 daily 0.75 2026-07-08 https://www.roads2joya.com/prototype-design-development daily 0.75 2026-07-10 https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/fd6d3828-cfaa-41b7-85d3-76e2aafb5e24/image_6209779.png Prototype & Design Realisation Concept sketch by Roads2Joya. Copyright © Roads2Joya https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/52cbb538-803e-4164-b62f-30cb958d5f4b/IMG_5046.jpeg Prototype & Design Realisation Luna Ottoman by Roads2Joya. Copyright © Roads2Joya https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/36b1abd9-4d37-4f68-bb6f-27df6cf3c5c0/Screenshot+2026-07-10+at+12.37.21.png Prototype & Design Realisation Technical drawing for a laundry basket by Maddux Creative. Design realisation, fabrication, and upholstery by Roads2Joya. Copyright © Maddux Creative. https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/7427fd80-699a-496f-af58-96a210456109/IMG_6384.jpeg Prototype & Design Realisation Detail image of the interior of the laundry basket. https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/cc95f669-2e68-4b4a-ae4d-490bda1e6ae8/IMG_6379.jpg Prototype & Design Realisation Design realisation and frame fabrication in collaboration with ACO. Upholstery by Roads2Joya. https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/00411318-f3b6-4c79-bfd1-0b195a51a6d6/Screenshot+2026-07-10+at+12.51.58.png Prototype & Design Realisation Technical drawing for a bespoke super king headboard by Maddux Creative. Design realisation, fabrication, and upholstery by Roads2Joya. Copyright © Maddux Creative. https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/c9820eea-58a3-4e34-9642-6c0169098272/IMG_9336.jpg Prototype & Design Realisation - Make it stand out Freehand sketch of frame design internal to upholstery by Roads2Joya https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/4e82a74c-7963-4496-9d74-16b65fe98b7b/IMG_5320.jpg Prototype & Design Realisation Design realisation, fabrication, and upholstery by Roads2Joya. Copyright © Maddux Creative. https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/6eb51d0c-675b-4cce-bac6-a19b869ae43c/1888B4F5-DB5B-4825-8BC1-DCE801322E6A.jpg Prototype & Design Realisation - Make it stand out Freehand sketch of the side elevation for a bespoke sofa commission showing the seat and back frame with upholstery by Roads2Joya https://www.roads2joya.com/restoration-upholstery daily 0.75 2026-07-10 https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/1f5cb230-b193-45e6-99fe-06674f0c3296/IMG_7783.jpg Restoration & Upholstery https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/3ce53d4c-b25b-4955-872d-7e6baf326931/8D06B556-8218-4474-A0DC-5E388E1F21BA.jpeg Restoration & Upholstery https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/568a9d60-b579-4af4-9657-fc424da0d02b/IMG_9187.jpeg Restoration & Upholstery https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/bdc91600-0eed-4e05-94fa-f278804e5967/IMG_6404.jpg Restoration & Upholstery https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/30871802-d288-472c-9b66-d73809d777cd/IMG_3931.jpg Restoration & Upholstery https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/174003ff-7cee-4994-a3e3-fe1b2ac8d88f/7CD20812-EFF7-45AF-A82C-8EE440D496A9.jpeg Restoration & Upholstery https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/3dacafc1-e7eb-4f9f-853b-3ba6908ec4fb/IMG_0588.jpg Restoration & Upholstery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/f1f8b808-258a-4422-960c-e7fd017e9b8c/IMG_8269.jpg Restoration & Upholstery https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/230f1283-de64-4c01-93b5-13c4c1076122/IMG_9342.jpg Restoration & Upholstery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roads2joya.com/commercial daily 0.75 2026-07-10 https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/fe945e2b-a7c1-4ed6-854b-6610380ffd32/IMG_7769.jpeg Commercial https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/30c3d48f-981d-47d7-a600-8cf939f24d5d/IMG_2403.jpeg Commercial https://images.squarespace-cdn.com/content/v1/5bf30167ec4eb7a70f0c7798/a987254b-f51b-4daa-ae1b-7ed8c7bdf69d/06-aco-workshop-making-process-2025-june-sasa-sushi-roads2joya-7230.jpg Commercial